100% margin recovery
The 2.5–3.5% processing cost that used to come out of your card revenue now sits inside the card price the customer pays. You take home what you would have taken home on cash, every time.
Dual Pricing · GA · NC · WV
Charge a cash price. Charge a card price. Keep 100% of your margin.
Dual pricing displays two prices side-by-side — a lower cash price and a slightly higher card price. Customers pay either way; you stop absorbing the card-processing cost. Legal in 49 states with the right disclosure. We handle the disclosure language, the signage, the receipt formatting, and the processor placement.
Why merchants do this
The math is straightforward.
Cash customers get a break
The cash price is the "real" price. Customers paying cash get the lower number — clean break, no surprises.
Compliant where it's allowed
Legal in 49 states with the right disclosure. We provide the compliant signage, receipt language, and disclosure copy as part of onboarding. Conneticut is the lone exception (banned).
Check fit · GA · NC · WV
Six fields. Two minutes. We'll tell you whether it's right for your business.
Dual pricing isn't the right model for every operator. Fill this out and we'll run the math on your specific volume, ticket size, and card mix. If a different model wins on your numbers, we'll tell you that instead — same conversation, different recommendation.
Common questions
What operators want to know before flipping the switch.
Won't customers complain?
Some will the first week. After the first week, almost none — because the cash customers see the lower price and the card customers see what processing actually costs on every other transaction in their life. Operators report customer feedback flattens within two weeks.
What's the difference vs. surcharge?
Dual pricing posts two prices upfront. Surcharge adds a fee at checkout. Dual pricing is cleaner customer experience and a stronger margin recovery — but slightly more rollout work.
Does it work for restaurants?
Yes, especially counter-service / quick-service. Full-service is doable but the menu rewrite is more involved. See our restaurants page.
Is it really legal?
In 49 states with the proper disclosure, yes. We provide the compliant signage and receipt language as part of onboarding. We won't enable a program that puts you on the wrong side of card-network rules.