Web Services

The site that drives your revenue, built by the team that runs your payments.

Most merchants stitch together a web designer, a host, a domain registrar, an SEO agency and a payments company — five vendors who don't talk to each other. FinCo builds and runs all of it in-house, wired to the payment account we already manage for you. One team, one relationship, one number to call.

The full stack

Everything a business needs to get found and get paid — under one roof.

One managed service, delivered by FinCo’s own team, with the payment side already connected.

Custom website building

Every site is fully custom — built around what you actually sell, not a template with your logo dropped in. Fast, mobile-first, and written for your business. We build on the RepVantage Remix builder and run the whole thing ourselves; when the business changes, we rebuild — you're never stuck with a site that no longer fits.

Custom-built integrations

Online ordering, booking, memberships, inventory, CRM, your POS — we build the connections your operation needs rather than forcing you into whatever a page-builder happens to support. The payments are wired in cleanly underneath.

In-house hosting

We host your site on modern edge infrastructure — fast everywhere, no third-party hosting bill to manage, no shared-server slowdowns. It's our infrastructure and our responsibility, not a login you're handed and told to figure out.

Domain registration

We register and manage the domain for you — and you own it. Always, including if you ever leave. No holding your name hostage, no surprise renewal games. The domain is yours; we just handle the paperwork.

Active management & security monitoring

Managed, monitored security on every site we run — enforced at the edge, not a plugin you're expected to update. SSL, backups, uptime, bot protection and a strict content-security policy come standard. You never log into anything to stay protected.

Site mapping & structure

We map the site the way a customer moves and the way search and AI engines read it — clean structure, machine-readable sitemaps, and pages built to be found and cited, not just to look good. Our GEO and sitemapping are powered by RepVantage for AI-readable structure.

Custom name servers

Where your setup calls for it, we configure custom name servers and DNS so everything — site, email, subdomains — resolves correctly and stays under one roof. The plumbing is handled; you never see it.

SEO & search visibility

On-page optimization, local SEO (Google Business Profile, citations, consistent name-address-phone), schema markup, and content structure — so the site keeps producing traffic that actually converts into transactions on the account we placed. Paired with GEO (below) so you win the customer whether they search or ask an AI.

One team, one relationship

The people who build and host your site are the people who run your payments. Nothing falls between vendors, because there are no other vendors. Statement question, site update, security concern — same team, same day.

Now live · Powered by RepVantage

Get found by the AI engines, not just Google.

Search is no longer the only front door. A growing share of “who should I call” questions are answered by ChatGPT, Claude, Perplexity and Gemini — and the business the assistant names is chosen before a single search result loads. Generative Engine Optimization (GEO) is how your business gets named. It's live today on FinCo-built sites, powered by RepVantage.

GEO — Generative Engine Optimization

Positioning in the AI citation layer, so yours is the business recommended when a customer asks an assistant. An always-on system that monitors and adapts, not a one-time setup.

AI-ready sitemapping

Your site mapped and structured the way AI engines actually read it — clean, machine-readable, and built to be quoted. RepVantage handles the structure so the engines can find and cite you.

SEO and GEO, together

Classic search hasn't gone anywhere. On-page SEO, local SEO and schema markup run alongside GEO, so you win the customer whether they ask Google or an AI.

GEO, SEO and sitemapping, powered by RepVantage. Ask what it would do for your business →

Why it's built in-house

Because the website and the payments are the same problem.

A great site with a leaky checkout loses money. A clean checkout on a site nobody finds loses money too. When one team owns both, the top of your funnel and the bottom line finally point the same direction — more people find you, more of them convert, and the account we manage gets healthier. That alignment is the whole reason FinCo builds web at all.

It's also why web is a live service line with real clients in production today, not a side hustle bolted onto a payments company. It exists to help the businesses we serve grow, because that's the only way we grow.

Want the full picture for your business?

Tell us what you run and where you want it to go. We'll walk you through what a FinCo-built site and the connected payment account would look like — and what it would cost to switch, if you're already set up elsewhere.